NJ Advance Media for NJ.com
It's called "The Hub" -- a redevelopment project in New Brunswick that Gov. Phil Murphy says will help realize his goal of making New Jersey a magnet for scientific and technological innovation.
Plus, he said, it will bring "lots" of new jobs to the state.
Murphy and a bevy of state, local, education, and business officials gathered Monday at Rutgers University to tout the long-planned 12-acre complex, which will mix residences, retail, research facilities, and space for science and tech companies.
Plans for the project go back five years -- well before Murphy was governor -- and Murphy stressed that Monday was not a "ribbon-cutting ceremony."
But the governor, a Democrat who took office in January, said there is now a "will" to get the project moving along.
"This is the first step in a long journey that will take a long time," the governor told reporters at the news conference at Rutgers' Winants Hall. "But it is a journey that will be worth it."
Rutgers President Robert Barchi called Murphy the "catalyst" for the project being kicked into gear.
The governor's office referred to the project as a partnership between the state, private corporations, and Rutgers, New Jersey's largest university.