Tech Biz Tips --Marketing vs. Selling
Entrepreneurs are great salesmen because they are selling their creation for a better world. However, at a certain point in the evolution of their business they have to embrace marketing for the ultimate success of their brand.
Our Most Popular Story of 2016: Propeller
When Aaron Price imagined Propeller –a SXSW-type festival that would take place on a pier in Hoboken –there were a lot of skeptics. After all, who would come to New Jersey for such a thing? And who would sponsor it? Surely, it was too tall an order to pull off in a short amount of time. But Price –together with hundreds of volunteers and some professional help—brought Propeller to New Jersey and the result exceeded expectations by a longshot.
An Academic Perspective: Cross-Sector Collaboration at the Heart of Newark’s Tech Renaissance
Newark is making headlines today as a great place to live and work—and buy what you need to do both. And underlying all of that is expansive, cross-sector collaboration. For example, Rutgers University – Newark is partnering with a coalition led by Audible.com, including Prudential Financial, The Fidelco Realty Group, Dun & Bradstreet and others to tap local talent and cultivate new generations of local tech entrepreneurs through Newark Venture Partners, which provides them with financial backing, mentoring and business and technical expertise — all housed at Rutgers Business School in Newark.
From Newark Venture Partners: Venture Capital Used for Good and Focused on Job Creation in an Urban Core.
I fundamentally believe that Newark Venture Partners (NVP) offers an innovative new model for impact investing. It uses for-profit venture capital to bring tech companies, job growth and economic change to an inner city, specifically, Newark. The logic is very simple: Technology is the only real engine of job growth in the U.S. If challenged urban environments like Newark are to recover, they must attract high-growth tech companies and nurture the ecosystem of creative young people and innovation that surrounds them.
From the Startup Perspective: Bringing a New Venture to Newark a Rewarding Experience Says Dan Crain
Bringing our new venture, Gadget Software, to Newark has been one of the most rewarding experiences of our entrepreneurial careers. Many members of our team are serial entrepreneurs, and have worked at companies big and small, from Silicon Valley to New York, as well as around the world, during their careers. I grew up around northern New Jersey, so for me Newark has always been a crucial hub of so many things, but watching it start to attract other entrepreneurs and technology companies is pretty awesome.