Tech Companies Can Forget the Press Release Presenters Say

With few exceptions, the time-honored press release is no longer viewed as an effective communications tool in today’s digital age, according to public relations and marketing experts who gave a presentation called “Forget The Press Release” on October 20 at Bell Works in Holmdel.


Want to Succeed and Flourish? Retrain Women Re-Entering the Workforce, Marketsmith’s Founder Says

Monica C. Smith, founder and CEO of Marketsmith, an integrated advertising tech firm based in Cedar Knolls, said that her company is thriving by being a place where smart women in math and science who have left the workplace can apply their talents.


At Inaugural Jersey City Tech Meetup, Jay Shapiro Gives Advice to Aspiring App Builders

The first Jersey City Tech Meetup took place on Monday, Oct. 24, with attendees completely filling the meeting space at Indiegrove, in Jersey City. Group members were there to network and listen to a talk by Jay Shapiro, cofounder and CEO of AppMakr (Glen Rock). They also heard from startup cofounder Oscar Aabech Jung, CEO of Bookbuses.com (New York).


Let the Customer Drive the Bus, Dorf Tells Morris Tech Meetup

Most high-flying startups quickly go down in flames because they follow business plans that have little or no relevance to their customers' needs, according to lean startup expert Bob Dorf.


Around New Jersey Roundup: LaunchNJ, GNEC, Vistage

This roundup covers LaunchNJ's pivot and need for mentors, Greater Newark Enterprises Corp. Technology Business Support initiative, and a new Vistage group that is forming.





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