Marketing TECHniques: Telling Your Brand Story and Why it Matters

Hey everyone, we started our Technology Marketing in the Digital Age column back in 2014 and now want to refresh the title to reflect our focus on marketing techniques for tech companies. Our intent is to help you create opportunities for your business by optimizing today’s communication channels.

5 Ways We Invest in Employee Happiness

 Yes, operational efficiency is a competitive advantage. And yes, customer experience is a key differentiator. However, without a good employee experience (the experience your staff has at your company, day in and day out) none of it matters. If you want to grow a healthy organization, developing an extraordinary culture and fulfilled workforce must be top priority.

Inherit the Wind: Murphy's Executive Order Could Revive Energy Sector

Trying to energize a dormant offshore wind program, Gov. Phil Murphy yesterday signed an executive order telling a state agency to do what it was supposed to do seven years ago. The order directs the state Board of Public Utilities to write regulations governing how utility customers will subsidize an effort to develop 3,500 megawatts of…

Opinion: The 5 Coolest Tech Companies in New Jersey

While, the tech industry today is an ever-growing community that spans across the continent and beyond, New Jersey is not to be discounted as an area full of burgeoning tech companies specializing in a range of fields, from digital marketing to fintech.

5 Mistakes Tech Entrepreneurs Make That Cost Them Equity

I’ve spoken with many entrepreneurs and one thing that keeps them up at night is the mistake that costs him or her equity. We’ve come across quite a few of these with our clients. Fortunately, with a little knowledge and foresight, you can avoid making them. Knowing what those mistakes are and how to fix them could be the difference between burnout and payout.

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