Technology Marketing in the Digital Age: Using your Email Digital Signature to Brand Yourself and Your Organization

Are you or your company members missing out on one of the most critical components of your brand? Time to make a more robust, meaningful email reply signature using the power of your other digital contact information. Using your email/mobile device signature to give your full online credentials, contact information and even logo can be a powerful tool for an organization.


Opinion: Waterfront Ventures Conference Just First Step in Emerging Camden Tech Startup Scene

When you Google “Camden, New Jersey,” a lot of words and phrases pop up, such as “America’s most dangerous city,” “one of America’s poorest cities” and, simply, “crime.” The other hits you get are even worse. So when a Camden-based nonprofit called “Waterfront Ventures” decided to host a startup conference to raise awareness of the Camden Waterfront among entrepreneurs and other businesspeople, it had no idea that it would receive such a big response.


Opinion: Bell Works “Shores Up” Tenants for Potential Resurgence of Tech Innovation Hub in Holmdel

With companies like WorkWave and possibly iCIMS relocating to Bell Works, we have the possibility that there will be a real, viable New Jersey tech hub in Holmdel.


Opinion: The Gary “Vee”-Nomenon! Birth of the Vaynerchuk Brand

If you clicked on this story, you know of course that I am talking about New Jersey guy and uber New York Jets fan, Gary Vaynerchuk.  Like many of you, I first heard of him a few years ago when somebody said that I had to check out one of his YouTube rants. His high-energy delivery style made him come across as a mixture of Tony Robbins, Richard Simmons, Tasmanian Devil, and frankly, Chicken Little.  Now you may think that I am being insulting, but all four were pioneers in their space, made a lot of money, demolished obstacles in their way, and yes, even saved the world!

[Bestritsky is CEO of StrataBlue a digital strategy management & marketing firm.]


Opinion: The Helping Angels Lead Our Startups (HALOS) Act Can Clarify Demo Day Concerns for Startups

Tyler Seville of the NJBIA talks about some of the provisions of the JOBS Act and how some provisions can be construed to affect startups that wish to participate in demo days. The SEC requires startups that use general solicitations to raise capital to verify that those who purchase their securities are bona fide accredited investors (see regulation D 506(c)).  A bill now under consideration called the HALOS Act will provide more certainty for startups.





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