Technology Marketing in the Digital Age: Portray Your Thought Leadership With a Data Sheet
What’s a data sheet? Basically it’s yesterday’s newsletter, at one time printed and mailed. Today, most organization’s newsletters are digital and a new trend is to call them data sheets. I subscribe to and read several data sheets (see below), and have noticed that more and more B2B IT organizations are starting to use these to portray themselves as thought leaders in their respective industries.
SPONSORED POST: After Years of Growing Ubiquity of Convertible Notes, a Return to Priced Equity Rounds
After years of increasing acceptance of and reliance on convertible note financings as a mechanism for funding early-stage companies, we have noted a clear emerging trend away from such transactions (and others like them, including SAFEs (Simple Agreements for Future Equity) and KISSes (Keep it Simple Securities) that defer determination of valuation at the time of the financing in favor of a return to priced equity rounds.
Why I Think The Jet.com Acquisition is Disappointing for the NJ/NYC Tech Community
In 2012 the NJ Tech Meetup won the New Business of the Year award in Hoboken. During my speech accepting the award, I talked about Hoboken as being uniquely positioned to be home to the next Google, Facebook, or Amazon. We have a great standard of living, a lower cost of business than NYC, an excellent university (Stevens) in town, a vibrant tech community, and, obviously, a ridiculous proximity to NYC which makes recruitment and bizdev very attractive. I noticed that the mostly old-school room of business owners seemed dismissive to the reality and impact of what I was suggesting.
5 Ways to Drive Lead Generation with Public Relations
Tech businesses today are faced with a lot of options on how they can create attention in a noisy marketplace. One of those strategies is a public relations program which can give your business a competitive edge.
Opinion: The “Price” is Right for the NJ Tech Scene. Or Is It the Other Way Around?
It was a nice sunny morning on May 20, 2016, when a twenty-something woman from Brooklyn asked a question. She wanted to know how she could protect her designs — 3D-printed headpieces similar to the Statue of Liberty that are able to fold so that they can be carried onto a plane. They were for the Burning Man Festival, in the Nevada desert, where people would wear them in various stages of undress and intoxication.This question was asked of Elizabeth Gearhart, of Gearhart Law, a patent law firm in Summit. Elizabeth had a booth at one of the most unique technology gatherings I have ever been to, the Propeller festival.