Marketers Using Brand Journalism to Improve Customer Engagement

Startups launching marketing campaigns should start acting like news organizations if they really want to attract attention to their companies. More and more companies are combining marketing strategies with journalistic practices to achieve greater awareness and customer engagement.

Opinion: Why You Should Go to Propeller and Bring Your Employees

The Propeller Festival to be held May 20 on Pier A in Hoboken is destined to be a good time for all who attend, but that’s not why you should go.

Technology Marketing in the Digital Age: Why Hosting a Town Hall Meeting is Good for Your Business

Everyone knows how important internal communications is, right? Well, Maybe not. As a matter of fact, many organizations greatly undervalue its importance, placing it low on the priority list in favor of other activities like the one we talk about in this column: marketing. As a result, many take a “make it up as you go,” non-strategic approach to communicating initiatives their employees. Yet experts agree that internal company communications, when done effectively and strategically, not only increases loyalty and employee morale, but is also an integral component to driving business performance.

Managing Your Online Reputation

OK, go to your Google page and write in your company's name. What do you see on the first or second Google page? If you don't see anything about your company, it has a big problem.  If you see negative content, it has a bigger problem.

Op-Ed: Crowfunding and the 4th Anniversary of the JOBS Act

The Securities and Exchange Commission (SEC)'s crowdfunding regulations take hold May 16, nearly four years after the signing of the Jumpstart our Businesses Startup Act (JOBS Act) that opened crowdfunding to small businesses.

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