Technology Marketing in the Digital Age: Pay Attention to These Social B2B Trends for 2016

Here’s the latest killer stat: social media is now used by 93% of B2B companies to market content—and over 94% of them are on LinkedIn, according to the Content Marketing Institute and MarketingProfs’ B2B Content Marketing Benchmarks, Budgets, and Trends—North America Report.


What’s in Store for Education Technology in 2016?

Given the proliferation of tablets and smart phones, what does the immediate future hold for the intersection of education and technology? In short, there will be even more tech influences in education, with an emphasis on moving the needle in terms of delivering real and measurable learning outcomes.  Here are some issues that are likely to shape EdTech in 2016 and beyond according to Raj Valli, CEO of Kendall Park-based Tabtor Math is offering these predictions.


How to Prepare for a Media Interview

A few years ago, the CEO of a technology firm was being interviewed by a journalist for an article in a prestigious business magazine.  But thanks to the CEO, the interview was a total disaster. The CEO refused to prepare for the interview, claiming he was too busy to spend time reviewing talking points and other material that were critical for a successful interview. He was also dismissive of many of the journalist’s questions and repeatedly interrupted the interview to take calls from his cellphone.


Sponsored Post: New SEC Crowdfunding Rules: More Eligible Investors, Less Capital Formation Expense

A potential overnight sensation that was years in the making, the body of new SEC rules regarding equity crowdfunding is intended to greatly expand the pool of people eligible to invest in fledgling companies while markedly reducing the costs of capital formation.

From our vantage point – representing hundreds of early-stage and emerging growth companies as well as investors looking to back the next big winner – we say “huzzah” and “it’s about time,” with equal parts optimism and caution.


Technology Marketing in the Digital Age: Using Social Media? Even MORE ways to get immediate value for your business

Last month, I offered three actionable ways you can use social media to “opportunize” engagement with customers, prospects and partners. Today, I will discuss three additional ways you can use social media to connect, build relationships and drive a deeper level of engagement.





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