Opinion: Now that the Dust has Settled, Healthcare IT Vendors and Informaticists Need to Re-focus on Usability

According to this opinion, (EMR) and Electronic Health Record (EHR) created according to the technical specifications provided by governmental regulatory agencies in order to become certified for Meaningful Use (MU), has created serious usability issues. She calls on HealthIT vendors to add designers to their staff.


Technology Marketing in the Digital Age: Using Social Media? Here’s Top Ways to Get Immediate Value for Your Business

Social media is changing the way we communicate and market business, but it’s only as good as what you put into it. That requires a little know-how, especially to take it to the next level where you find it a valuable asset for your business.


Branding 101: Keep It Simple Stupid (KISS)

Many companies stumble while trying to achieve brand recognition. That’s because they want to be many things to many people.


Opinion: Accelerators Can Help NJ's Startups Get Up to Speed

Early-stage NJ startups would be well-served to consider the benefits of participating in a startup accelerator to help guide them to a successful launch.


Technology Marketing in the Digital Age: The Importance of Being an Agile Marketer

Your marketing needs to be agile. The good news is you can adjust your marketing mindset with a new set of tactics that can resonate with a highly informed buyer.





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