How To Use Media Coverage To Build Your Business
Marc Weinstein of Ascent Communications gives startups some guidance on how to use media coverage to build their business. One tip, seek out reporters who might be interested in covering your news.
Sponsored Post: Is It SAFE to KISS? Should We KISS SAFEs Goodbye?
In an attempt to acknowledge and neutralize that investor-side skepticism about SAFEs, our intrepid friends, colleagues and counterparts from the West Coast have blown us a KISS (Keep It Simple Security). The KISS – essentially a hybrid that attempts to employ the best of company-friendly SAFEs and the slightly more investor-friendly convertible notes -- seeks to level the playing field, says David Sorin of McCarter & English.
Technology Marketing in the Digital Age: Sharing is Caring: How to Amplify your Marketing Efforts
You can have the most robust marketing plan in place, but without engagement and amplification, your efforts may not get the return you had hoped for.
Technology Marketing in the Digital Age: Why Going Mobile with Your Company Marketing Content Will Improve ROI
Recent research is showing that mobile media search and display drive the most phone calls to businesses today. If you’re ready to increase your ROI, consider creating mobile-friendly versions of your critical assets. Why not adopt a mobile-first approach for your content strategy?
Guest Opinion: Innovating the New Jersey Tech Industry
It is imperative that New Jersey invests in its technology sector in order to remain competitive in this global economy. At the end of the 20th century, New Jersey appeared to be a knowledge-driven economic powerhouse, but aggressive investments in technology-based growth in other states and nations have threatened New Jersey’s future growth. Partnerships with industry and academia are required to develop its prospects.