Opinion: You Don’t Need a Cofounder to Be Successful
It boggles my mind how often I hear someone explain to us at Chop Dawg that they need a cofounder in order to be successful. This isn’t to suggest that having a cofounder is a negative, in fact, a ton of positives can be found with having a partner in crime from the very start of the entrepreneurial journey – but it is as if the entrepreneur and startup scene has brain-washed individuals into thinking, if you don’t have a cofounder, you will fail.
Technology Marketing in the Digital Age: Want Referrals for your Business? Try LinkedIn
Companies today attempt a wide variety of lead generation programs—like telesales and email blasts, to name a few—many with low success rates. I recently took an informal poll and asked a few tech companies how they typically generate real business opportunities. Their answer: referrals.
The Most Optimistic Person You’ll Ever Meet (Four Lessons From a Career in Startups)
No doubt. Optimism has become inextricably linked with technology startups. Retelling the legends of tech companies that made billions for their founders – and what intrepid embracer of risk doesn’t see him or herself as being the next addition to the pantheon – we won’t get far without hearing how optimism over obstacle proved to be the difference. If you had a drink for every tech CEO who listed optimism as a critical trait, you would be more inebriated than listening to Sting sing ‘Roxanne’.
Opinion: Strengthening the New Jersey Tech Entrepreneurial Ecosystem – Together
[ At the end of 2015, NJTechWeekly.com published two stories about what’s missing in the NJ Tech ecosystem. Subsequently, we also published the results of LaunchNJ’s survey on “Starting up in the Garden State.” In this opinion piece, Jim Barrood, President and CEO of the New Jersey Tech Council, talks about his take on these issues and what the Tech Council is doing to help the New Jersey technology entrepreneurial startup ecosystem.]
Creating and Maintaining Your Brand Identity
When it comes to building a powerful tech brand, one doesn’t have to look much further than the folks who brought us mixed-martial arts fighters beating the tar out of each other in steel cages.