Opinion: Accelerators Can Help NJ's Startups Get Up to Speed
Early-stage NJ startups would be well-served to consider the benefits of participating in a startup accelerator to help guide them to a successful launch.
Technology Marketing in the Digital Age: The Importance of Being an Agile Marketer
Your marketing needs to be agile. The good news is you can adjust your marketing mindset with a new set of tactics that can resonate with a highly informed buyer.
How To Use Media Coverage To Build Your Business
Marc Weinstein of Ascent Communications gives startups some guidance on how to use media coverage to build their business. One tip, seek out reporters who might be interested in covering your news.
Sponsored Post: Is It SAFE to KISS? Should We KISS SAFEs Goodbye?
In an attempt to acknowledge and neutralize that investor-side skepticism about SAFEs, our intrepid friends, colleagues and counterparts from the West Coast have blown us a KISS (Keep It Simple Security). The KISS – essentially a hybrid that attempts to employ the best of company-friendly SAFEs and the slightly more investor-friendly convertible notes -- seeks to level the playing field, says David Sorin of McCarter & English.
Technology Marketing in the Digital Age: Sharing is Caring: How to Amplify your Marketing Efforts
You can have the most robust marketing plan in place, but without engagement and amplification, your efforts may not get the return you had hoped for.