How to Prepare for a Media Interview

A few years ago, the CEO of a technology firm was being interviewed by a journalist for an article in a prestigious business magazine.  But thanks to the CEO, the interview was a total disaster. The CEO refused to prepare for the interview, claiming he was too busy to spend time reviewing talking points and other material that were critical for a successful interview. He was also dismissive of many of the journalist’s questions and repeatedly interrupted the interview to take calls from his cellphone.


Sponsored Post: New SEC Crowdfunding Rules: More Eligible Investors, Less Capital Formation Expense

A potential overnight sensation that was years in the making, the body of new SEC rules regarding equity crowdfunding is intended to greatly expand the pool of people eligible to invest in fledgling companies while markedly reducing the costs of capital formation.

From our vantage point – representing hundreds of early-stage and emerging growth companies as well as investors looking to back the next big winner – we say “huzzah” and “it’s about time,” with equal parts optimism and caution.


Technology Marketing in the Digital Age: Using Social Media? Even MORE ways to get immediate value for your business

Last month, I offered three actionable ways you can use social media to “opportunize” engagement with customers, prospects and partners. Today, I will discuss three additional ways you can use social media to connect, build relationships and drive a deeper level of engagement.


Opinion: Now that the Dust has Settled, Healthcare IT Vendors and Informaticists Need to Re-focus on Usability

According to this opinion, (EMR) and Electronic Health Record (EHR) created according to the technical specifications provided by governmental regulatory agencies in order to become certified for Meaningful Use (MU), has created serious usability issues. She calls on HealthIT vendors to add designers to their staff.


Technology Marketing in the Digital Age: Using Social Media? Here’s Top Ways to Get Immediate Value for Your Business

Social media is changing the way we communicate and market business, but it’s only as good as what you put into it. That requires a little know-how, especially to take it to the next level where you find it a valuable asset for your business.





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