Why You’re Not Networking Right and How to Make It Work for You
“Networking” is a word that I once had an adversarial relationship with. It should have been created as a four-letter word, as far as I was concerned. I thought that networking (and its close cousin, “sales”) was meant for outgoing people, and not something that would be important to me when I started out in my career at a CPA firm in northern New Jersey in the early ’90s. Perhaps, at times, you’ve thought as I once did.
Tech Biz Tips: The Everything Company: Outsourcing Mundane Tasks
These days artificial intelligence is displacing “touching” on many new smart devices and talking to these devices is becoming more commonplace in our cars, homes, and on our wearables. Tech entrepreneurs need to be developing ways to incorporate their evolving technologies with the creators of artificial intelligence platforms like Amazon, Google, Microsoft, Apple, and others.
Technology Marketing in the Digital Age: Using Twitter? Here’s how to grow opportunities for your business
By now, most B2B companies have a presence on Twitter. Many use their account for posting their own news and content, events or even their partner news. But that’s not where it should end. Remember, social media is all about engagement with your customers, prospects and more.
Perfecting Your Startup Pitch
If you can’t explain your startup to a 10-year-old in 30 seconds, you’re not ready to explain it to the world. When talking about their startups, a lot of founders get tangled up in their technologies, unique selling points, value propositions, etc. But most people who hear their pitches don’t want to sit through Ph.D.-level explanations.
Tech Biz Tips --Marketing vs. Selling
Entrepreneurs are great salesmen because they are selling their creation for a better world. However, at a certain point in the evolution of their business they have to embrace marketing for the ultimate success of their brand.