Technology Marketing in the Digital Age: How to make your logo a critical component to your company’s success

Consider your company logo. It’s like an old friend; with you through good times and bad. But, just like your home, sometimes it needs a touch up or even a full renovation.


SAFEs: Not For Everyone, But They Don’t Try To Be: SPONSORED POST

We are in early days for SAFEs – Simple Agreements for Future Equity, the newest method by which investors can finance start-ups they view as The Next Big Thing – but even with relatively few precincts reporting in, the voting patterns are starting to become clear.


Technology Marketing in the Digital Age: Want to create opportunities for your B2B business? Here’s How to Start a LinkedIn Group

You’re a savvy B2B technologist—why not consider tapping into the power of social communications by starting an online community through a LinkedIn Group. Some of the most productive groups online are technology based, and your group, too should focus on a topic of value for your audience.


Guest Opinion: The JuiceTank Eight – New Jersey’s Hot Startups of 2014

The New Jersey startup scene has seen its share of highlights and growing pains, but I would like to steer away from the bird’s eye view for the time being. Often when we assess the ecosystem, there aren’t many individual companies that make the conversion. This article lists 8 promising startups that have grown beyond the traction stage.


Guest Opinion: To end the year, here is a definitive list of New Jersey’s most promising tech startups

It seems that, even compared to just a couple years ago, more and more startups are coming out of New Jersey at a rapid clip. And also compared to a few years ago, they are coming out with better and better ideas. What I have noticed, however, is that the ideas have always generally been very good here. As a marketing and PR person, what I always thought was lacking in the New Jersey tech startup scene was great execution.





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