Technology Marketing in the Digital Age: Sharing is Caring: How to Amplify your Marketing Efforts
You can have the most robust marketing plan in place, but without engagement and amplification, your efforts may not get the return you had hoped for.
Technology Marketing in the Digital Age: Why Going Mobile with Your Company Marketing Content Will Improve ROI
Recent research is showing that mobile media search and display drive the most phone calls to businesses today. If you’re ready to increase your ROI, consider creating mobile-friendly versions of your critical assets. Why not adopt a mobile-first approach for your content strategy?
Guest Opinion: Innovating the New Jersey Tech Industry
It is imperative that New Jersey invests in its technology sector in order to remain competitive in this global economy. At the end of the 20th century, New Jersey appeared to be a knowledge-driven economic powerhouse, but aggressive investments in technology-based growth in other states and nations have threatened New Jersey’s future growth. Partnerships with industry and academia are required to develop its prospects.
Technology Marketing in the Digital Age: Behaving Well on Social Media: A Policy for Everyone
In this post, Leadarati CEO Anita O'Malley provides 8 rules for posting to social media that a tech company can adopt right away.
Learning About Messy NJ Data through Hacking at Hack Jersey 2.0
Part of my job as a contributor to NJTechWeekly.com is to cover hackathons around the state and to highlight the most interesting projects that emerge from these overnight coding-fests.