Technology Marketing in the Digital Age: Using Twitter? Here’s how to grow opportunities for your business

By now, most B2B companies have a presence on Twitter. Many use their account for posting their own news and content, events or even their partner news. But that’s not where it should end. Remember, social media is all about engagement with your customers, prospects and more.


Perfecting Your Startup Pitch

If you can’t explain your startup to a 10-year-old in 30 seconds, you’re not ready to explain it to the world. When talking about their startups, a lot of founders get tangled up in their technologies, unique selling points, value propositions, etc. But most people who hear their pitches don’t want to sit through Ph.D.-level explanations.


Tech Biz Tips --Marketing vs. Selling

Entrepreneurs are great salesmen because they are selling their creation for a better world. However, at a certain point in the evolution of their business they have to embrace marketing for the ultimate success of their brand.


Technology Marketing in the Digital Age: How to Improve Traffic and Engagement on Your Social Media Platforms in 2017 (Part 2)

Last month, we began a discussion around how to drive engagement on social media. Many organizations know they want to share ideas and insights and build relationships via their social media platforms, but don’t know where to start. As you will recall, a critical starting point revolves around traffic boosting.


NJ Tech Must Own the Clean Technology and Sustainability Revolution

 

The Garden State is fertile ground for the sustainable development revolution, with a long history as a leader in both solar energy and environmentalism. The push for clean technology and sustainable development is about to take off, with the United Nations officially establishing the global Sustainable Development Goals (SDGs), which are set to run from 2015 - 2030. Over the next several years, the SDGs are going to create incredible business opportunities that we haven’t seen in decades.





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