Technology Marketing in the Digital Age: How to improve traffic and engagement on your social media platforms in 2017 (Part 1)
It’s the first question Tech company communicators and marketers ask: “How do I get more followers on our company social media sites and drive engagement so they see our stuff and remember our brand?”
Digging into the Problem of Electronic-Waste Recycling
With electronic waste piling up around the state, lawmakers gave final approval yesterday to a bill that would overhaul a recycling program designed to safely dispose of old TVs, computers, and other equipment. By a 60-12 vote, the legislation (S-981) advanced to the governor's desk, where it faces an uncertain future. A similar bill was pocket…
Entrepreneurship and Innovation Resurgent in New Jersey
It's almost become an adage: New Jersey was once the center of innovation in the country but no longer. That title is now held by California, or Massachusetts, or New York, or even Washington. But recently, funding, professional support, and office space for entrepreneurs have been springing up all over the state - for those who…
Tech Companies Can Forget the Press Release Presenters Say
With few exceptions, the time-honored press release is no longer viewed as an effective communications tool in today’s digital age, according to public relations and marketing experts who gave a presentation called “Forget The Press Release” on October 20 at Bell Works in Holmdel.
Technology Marketing in the Digital Age: Maximize the Reach of Your Expert Content
By now, most technology marketers know that creating expert online marketing content, in and of itself, is just not enough. Quality content is a critical first step—that much is clear. But what good is insightful content if it’s not being read?