About

Introducing Laurie Petersen

Laurie Petersen is a Hoboken, NJ-based writer, editor and digital marketing consultant. She caught the entrepreneurial bug early in her career as business and finance editor at the Fair Lawn, NJ-based AT&T-CBS online venture that became Prodigy. Since then she has been on the launch team for products including New York Pulse for The New York Times Co., iVillage, Barnes&Noble.com, MediaCentral and TheDeal.com. She has a deep knowledge of advertising and marketing, and covered both for ADWEEK and MediaPost. In 2009 she won the NJ Financial Education Idol Award as GM of MinyanLand, a virtual world teaching kids about money. Laurie is on the executive advisory board of the Rowan University Center for Innovation & Entrepreneurship. Follow her on Twitter @lauriepete

Welcome to Tom Paine

We are pleased to welcome blog posts from Tom Paine. Paine is the editor and publisher of the Philly Tech News Blog. He covers the tech scene in the Philadelphia Metro region, with a focus on new ventures, enterprise software, media & telecom and cutting edge technologies and trends. Paine, a native of Staten Island, which he describes as a N.J. suburb, tries to relate things that are happening locally to both a national and global context, and bring a business perspective to technology issues. We are happy to have Tom as a contributor to NJTechWeekly.

Introducing Alan Skontra

We are pleased to add to NJTechWeekly.com contributions by Alan Skontra. Besides writing for New Jersey Tech Weekly, Skontra contributes to the Hudson Reporter newspaper, hMag Magazine and Patch. Originally from New Jersey, he grew up in Virginia and studied government and international politics, and later nonfiction creative writing as a graduate at George Mason University. He returned to New Jersey in 2009 and now resides in Hoboken.

 

E. Surden Associates

E. Surden Associates LLC is the publisher of New Jersey Tech Weekly, a new website at NJTechWeekly.com dedicated to covering technology topics in NJ. The mission of the website is to bring together the disparate segments of the technology industry in N.J. in the hope that synergies can be realized and more business can be done in the Garden State.

The editor & publisher of NJTechWeekly.com is Esther Surden, a veteran journalist who has written about the business of technology as well as how technology works for more than 30 years. She is currently a contributor at NYConvergence.com and author of the blog, Tech and the Baby Boomer a twww.techandboomers.blogspot.com. Esther holds a M.S. in publishing from Pace University.

At the beginning of her career, Esther worked for Auerbach Publishing compiling Auerbach Computer Technology Reports at a fascinating time in the computer industry. She helped write reports about how modems worked and compiled statistics about some of the first microcomputers. Working under mentor Jean Bartik, an industry pioneer who helped program the first stored-program computer, Eniac, at the University of Pennsylvania, Esther learned how to write about technology and began to follow the careers of some of the most important players in the industry.

Esther later joined Computerworld, an influential newspaper for IT professionals, as its minicomputer editor. Computerworld was the baby of Patrick McGovern, a publisher who foresaw the booming computer industry of the day. Esther covered the glory days of minicomputer makers Digital Equipment Corp. and Data General Corp. and initiated the newspaper's first microcomputer section under the guidance of then editor E. Drake Lundell, Jr.

During the late 70s and early 80s, Esther worked for the Institute for Scientific Information, run by Eugene Garfield, a pioneer in information technology who invented a unique method of citation searching. She never left her roots, however, and continuing to freelance for companies and newspapers in the computer industry. During this time Esther wrote numerous pieces for Data General, Digital Equipment, and Hewlett-Packard and freelanced widely.

Later in the 80s, Esther covered IBM at a time when it was the most powerful force in the computer industry having survived an antitrust suit. She wrote and edited a newsletter, published by Phillips Publishing, called Outlook on IBM. In this capacity Esther worked under under the guidance of Edith Holmes, another well-respected technology editor who has since moved into healthcare publishing.

As cellphones began to show promise of carrying data as well as voice traffic, another opportunity to write about the business of an emerging technology presented itself. Esther became editor of the newsletter Mobile Internet Devices and Services , a publication distributed to CEOs of telecommunications firms primarily in Europe where the revolution was occurring. Some of the articles in this newletter are excellent historical documents showing how the business of providing data on cellphones has developed.

More recently Esther was a senior editor at Communications Business Daily, a former publication of Warren Communications News. That publication looked at the business and regulatory issues surrounding the convergence of the Internet, telecom and information processing.

Over the years Esther has freelanced as a contributing editor for Wireless for the Corporate User (published by Probe Research, N.J.), a publication aimed at IT management and covering the wireless data industry. Other freelance clients havw included: CEBIT America News, Retail Information Systems News, Consumer Goods Manufacturer, Reseller Management, Vertical Application Reseller, CRN, Datamation, BusinessWeek (OEM edition), Federal Computerworld, Working Smart Newsletter, International Business, Advanced Manufacturing Technology, Current Contents, and a variety of newsletters published by NIBM.

Correction Policy:

NJTechWeekly.com makes every effort to publish reliable, accurate information and provide information from creditable sources. We welcome corrections from our readers. Once corrections are verified, we will be happy to update articles with the accurate information. Please send corrections to Esther Surden.




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