End of Year: From By & Large: The Stone Pony Rocks Facebook With an Augmented Reality Experience

For our end-of-year articles, we are presenting some of the most interesting blog posts created by our friends in the NJ Tech community.

Since it opened its doors back in 1974, The Stone Pony has become one of the most famous music venues in the world. Aspiring bands dream of taking the stage there, while legendary acts always make it a stop on their tours.

We recently launched a new website for the Pony, including a new webstore, helping them establish a more modern online presence. After the site launched, we thought about other ways to enable their fans to engage with the brand…and the first ever Stone Pony AR experience was born:


Stone-Pony-AR from By & Large on Vimeo.

Want to give it a try? It only works on mobile phones, so grab that pocket supercomputer, tap here and the AR experience will open up in your Facebook app. Rock on!

By & Large is a Content and Media Company that uses social media advertising build brands and drive sales.  Our work extends into website content, motion graphics videos, virtual reality, and event content.  In the last year our agency has also heavily focused on creating Augmented Reality for Social Media using Snapchat’s Lens Studio and Facebook’s AR to unlock the Augmented Reality potential on every consumer’s phone.

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