Marketing TECHniques: Want to be Different from your Competitors? Consider Purpose-Driven Marketing

While business leaders generally understand the value of sharing and upholding their mission and vision with their stakeholders, there is a third component that is often overlooked and necessary for the success of a business: Purpose. Kim Keating, CEO and Founder of GIVE Marketing, LLC has made “Purpose” the cornerstone of her business and helps clients with strategic planning, social impact and marketing activities that are not only sustainable but create value for stakeholders involved with the business both from the inside and out.