NJ Connect Meetup in Red Bank Explores Getting Creative with Video Content

Photo: L to R: John Hansen, Producer/Creative Director at Core Studios,Pat Scanlon, President of Shamrock Communications,Thomas Ranieri, Owner of Blue Star Multimedia. Photo Credit: Allyson Pryor
L to R: John Hansen, Producer/Creative Director at Core Studios,Pat Scanlon, President of Shamrock Communications,Thomas Ranieri, Owner of Blue Star Multimedia. | Allyson Pryor

The Nov. 13, 2013 NJ Connect Meetup in Red Bank focused on the value of using video as part of a business’s content strategy. The meeting featured three prominent speakers in the field of motion graphics and video.

Pat Scanlon, president of Shamrock Communications (Tinton Falls), John Hansen, producer and creative director at Core Studios (Red Bank) and Thomas Ranieri, owner of Blue Star Multimedia (Marlboro) discussed the value of using video as part of a company’s content strategy.

Developing and integrating video can help companies tell a story about their brand, capture the attention of their audience and boost social media and search engine optimization (SEO) efforts.

Scanlon has won Emmy awards as a broadcaster, launched a regional cable TV network, directed programming and marketing departments, and created multiple types of broadcasting products.

He discussed how producing video can enhance a client’s product or service. Presenting some statistics on video marketing, Scanlon showed that by using video across e-mail marketing and social media platforms as well as a website, a business can grab the attention of its audience and better convey its message.

Tom Ranieri owns a business that specializes in video production, helping businesses effectively spread their message through interactive content. He focused on the importance of using YouTube to increase awareness and views. His main tip: businesses should use metatags in their descriptions to boost search SEO rankings.

John Hansen built Core Studios by delivering creative videos and engaging motion graphics. When asked about the ideal length of a video, he replied, the “shortest amount possible to clearly articulate your message.” He also mentioned that businesses should be aware of the time it takes to create and edit. A 30-to-60-second video can take hours of time after the shoot, integrating voiceover, audio, graphics, transitions and other effects.

The three panelists fielded questions from the audience, which included approximately 30 professionals from area startups.

Prior to the panel discussion, two startups presented their applications: John Genovese, founder of PolitePersistence (Monmouth County), demonstrated his e-mail tool that allows users to develop automated, yet customized follow-ups via e-mail.

In addition, Darin Myman, CEO of Wally World Media (New Brunswick) presented his new app, reShoot. This mobile app for Apple iPhone allows users edit video on-the-fly, insert photos and other video clips, and then publish to platforms such as YouTube, Facebook, etc.

ReShoot allows the user to record video, reshoot any errors and drop them in the video right where they left off, or add them anywhere else in the clip. The app also allows the user to stream together multiple clips into one edited video.

Megan Morreale currently serves as a staff writer for NJ Connect. She is a political science and journalism major at Rutgers University, New Brunswick. She manages two blogs full-time and is a freelance journalist for multiple papers in Mercer County, New Jersey.

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