Hackensack-based LiveU Provides Video Broadcasting Technology for World Cup


Photo: LiveU's backpack in use at the World Cup. Photo Credit: LiveU

LiveU's backpack in use at the World Cup. | LiveU

LiveU is a Hackensack-based startup whose technology allows live video transmission from anywhere in the world via communications technology-filled backpacks rather than satellite communications trucks. The company is making a big splash at the FIFA World Cup in Brazil.

The firm said that as of June 22, 2014, broadcasters have been transmitting the vast majority of their LiveU footage live: — a remarkable 98 percent of the 3,945 transmission sessions. According to Ronen Artman, LiveU VP of marketing, at one point during opening week there were 84 simultaneous LiveU broadcasts.

NJTechWeekly.com covered LiveU in January 2014, when its technology was being readied to cover the Super Bowl.

The company attributes the widespread use of its devices at the World Cup to new 4G networks that were deployed in Brazil ahead of the games. The networks let LiveU units provide satellitelike picture quality with low end-to-end delay, the company said.

The product lets broadcasters travel with their LiveU backpacks throughout the 12 World Cup host cities, which are far apart. They can provide live shots from anywhere, without line-of-sight or vehicle access limitations. More than 200 LiveU devices are being used in Brazil.

LiveU said it is providing onsite support at all the main venues in Brazil, both directly and through its local partner, Ucan Digital Transmission. The company’s support team is on the ground in the various venues, offering 24/7 onsite assistance in multiple languages during the tournament.

LiveU has provided the following infographic and statistics on the use of its technology:

Graphic: LiveU at Worldcup Graphic Credit: LiveU

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